Being on the cutting edge of business in 2021, we noted that this was a document year for both growth as well as demise. We have actually seen brand names lose it all and we have seen others lean right into the hype, experiencing huge development and also exceptional success. Paradoxically sufficient, they all had something alike, publicity. Some had it, others didn’t. It was evident to tell that understood that Working with a PR Agency would certainly be the course onward orm online reputation management.

With 2022 upon us, Abram Lincoln’s renowned quote, “What kills a skunk is the promotion it provides itself,” could not be more accurate. A new chance is here for all companies and brands to take control of their public assumption, to mold the method they suit this brand-new year. But beginning this course by yourself can be daunting. We are below to clear the air and offer you all the tools and pointers you need to work with the most effective public relations agency for your brand in 2022.

What do PR agencies really do?

To start, let’s establish an usual understanding of what public relations companies in fact do, what services they supply, as well as how much it could set you back to obtain those solutions. From there we will then be able to outline what you need to do to work with the best PR company for your brand.

All at once, public relations agencies work with both expanding and also established brand names to mold public perception about a certain offering, solution, or service. Commonly this is done by crafting distinct messaging and making use of connections to pitch that message to the media in hopes that it will certainly be one-of-a-kind sufficient to be included.

The even more distinct and impactful your tale, the more likely it will certainly be gotten and released. At Otter, our team of publicists and also authors work directly with our brands to find the ideal niche and also category for their stories. They then compose skillfully crafted pitches, and also deliver those pitches to only the most impactful and particular publications. This could include publications, papers, radio, TV, podcasts, on-line magazines, as well as much more.

What type of services can you get from a PR company?

This general rundown for the feature of PR firms can consist of a variety of different solutions that use the same kind of devices and also personnel to carry out different offerings over several different networks. These offerings can include Media Relations, Reputation Monitoring, Crisis Monitoring, Copywriting, Media Training, and even some Digital Advertising and marketing solutions.

Media Relations

The basic synopsis as well as process described earlier of crafting unique and also effective tales as well as pitching them to various media sources are referred to as media connections. Successful media connections projects can take place in a wide variety of various styles yet hinge wholly on the high quality of pitch that is given to media sources.

Sometimes your publicist will certainly make use of personal connections with magazines to get your story out there. Journalists and publications can also utilize industry-specific systems to request tales that may be a best fit for your brand or specific niche. Your press agent would certainly check these demands carefully to supply the ideal chance. Getting your tale released in this fashion is known as earned media.

If for any reason, you are experiencing difficulty getting your tale got organically utilizing gained media, there are also opportunities for your tale to be published making use of paid media. Many online publications use contributor-based or guest-written post areas that can be purchased for magazine. In our globe, this is an excellent resource, but we always wish to ensure your publicity is earned preferably.

Lastly, you might also have the opportunity to get your tale published through owned media platforms. Lots of firms not just have fantastic partnerships yet additionally may have developed their very own publications in order to load gaps in the large media area to much better serve their client’s requirements. This is the easiest positioning of all.

Credibility Management

Because PR companies concentrate their focus on public assumption, it is an all-natural fit for companies to use on the internet reputation monitoring services to their clients. Whether your online reviews as well as credibility are excellent or dull, these kinds of services will assist take care of on the internet testimonials, display for and get rid of negative write-ups, as well as produce backlinks towards favorable possessions. Having an experienced group on your side to take care of these procedures is a major advantage to any organization or brand and is extremely {recommended|suggested|advised

Dilemma Monitoring

Another solution that is widely approved as typical practice amongst PR companies is Dilemma Administration and Communications. An efficient group will certainly assist you plan as well as plan the ideal reaction to any type of situation, current or prospective, and will certainly have the resources to connect as well as interfere with the media when required. Another benefit of employing a PR firm that takes care of dilemma management is its capability to fix and also get rid of unwanted as well as unpleasant press.

Several firms use prepare for energetic and also possible dilemma scenarios, and it is extremely recommended that you prepare your situation action approach well ahead of time to restrict prospective damage as well as direct exposure. Take a look at the plans that Otter has to supply now!


Potentially one of the greatest benefits of dealing with any kind of public relations firm is their accessibility to seasoned, professional writers. We all know the struggles of needing to create your own web content. So if you want it done quickly, efficiently, and effectively, leave it to the pros.

Not every firm offers full copywriting services, however the most effective will certainly concentrate on ghostwriting books, posts, contributor pieces, and also blogs. The very best part is, most of these writers are thoroughly trained in finest search engine optimization creating methods and as soon as their write-ups are released, they will certainly keep appearing time and time again in on-line searches for possible customers and also followers.

Media Training

Interfacing with the media is not easy. While the majority of interviews seem simple and also simple to the viewer, the fact is that it took a great deal of activity behind the scenes to make that feasible. It is imperative that your brand name is well stood for in the media and sometimes that responsibility can fall completely on your shoulders.

A wonderful public relations company will certainly give the best sources as well as media training for you to be successful in every interview. You will find out exactly how to prepare, forecast questions, prevent common catches, and also focus on delivering the vital messages vital to your brand’s success.

Digital Advertising and marketing

In our experience, we have found that the most reliable public relations projects are accompanied by certain and also targeted electronic marketing solutions. These particular niche services can consist of internet site layout, seo, social media outreach, blogging, as well as email marketing. When made use of with the proper advertising channels, public relations campaigns get the additional resources they require to grow as well as take hold by making them offered to larger audiences.

Just how much does it all cost?

We inform our customers as well as colleagues that PR is one of those solutions in which you genuinely obtain what you spend for. Some companies may require a retainer, some might be month-to-month, as well as some may be piece-meal. In all, we have heard from clients who have paid thousands as well as thousands monthly, obtaining no results over and over again from other companies. So what you truly need to be looking for is set regular monthly pricing with ensured outcomes.

While we can’t always inform you what our competitors are carrying out in terms of rates, we know that with Otter PR, you can anticipate a totally free consultation and to pay anywhere in between $1,400 to $5,000 monthly to obtain an ensured one to three positionings in top-tier or particular niche publications each month. Now that is Results-Driven public relations!


Otter PR is a Florida-based PR firm established by Scott Bartnick and Jay Feldman in very early 2019. The firm is headquartered in St. Petersburg, FL with an additional office situated in Orlando, FL. Because the firm’s founding, Otter public relations has come to be globally renowned for its concentrate on offering important media coverage for brand names, business, as well as specific thought leaders aiming to get an one-upmanship in contemporary media areas including digital marketing, TV, podcast, and also communications.

Otter PR specializes in brand name administration, producing media outreach programs, establishing media strategy, social confirmation, and also various other marketing services Since its creation, the firm has gained recognition for its specified advertising and marketing packages and assured placement protection to assist their clients acquire grip in a quantifiable and predictable fashion.

Otter PR has actually been identified by some of one of the most prominent global outlets for their media coverage as well as marketing worth, including Forbes, Newsweek, The New York Times, and also Entrepreneur Magazine. The company has also been featured in a number of media electrical outlets including Yahoo!, Sunlight Information Online, LA Weekly, LA Progressive, Haute Living, Influencive, and several others.

Otter PR was developed in 2019 throughout the first start of the worldwide COVID-19 pandemic with the goal to create a one-stop system that uses much-needed media insurance coverage to brand names, business, and also electronic influencers.

Since that time, the company’s two co-founders, Bartnick and Feldman, have actually worked to build a substantial group of sector professionals, expert publicists, as well as achieved journalists that are able to satisfy the needs of the ever-evolving PR market.

Their team’s collective experience allows Otter public relations to supply each of its clients specified advertising packages that consist of media coverage for news release, journalistic posts, in addition to interviews for podcasts, radio, as well as tv shows.

Otter public relations has actually constructed close specialist relationships with media outlets like The New york city Times, Yahoo, USA Today, and also lots extra, which it leverages to help their clients attain valuable and foreseeable media coverage. With this special technique, Otter PR has actually taken place to end up being a leading marketing agency in the United States to aid clients in producing, keeping, and protecting their brand’s image and reputation.

Otter public relations has assisted numerous clients from local business start-up ventures to a few of the globe’s leading Ton of money 500 business with their public relations knowledge, assisting clients acquire considerable traction in their respective fields. Several of their customers have actually consisted of Mobilo, BestMap, Deep Guard, EDM Lunatic, Jersey Coast Cosmetics, Armoured One, Ecalls, Hero Instructor, Bitcoin Of America, Person Partner, Boomers, to name a few.

Products and also solutions.

Otter public relations works by supplying customers a transparent rates model that is made to deal with all the interactions demands of each particular client– Vital, Expert, and also Executive. Each of these packages uses a large variety of solutions which include the complying with services:

  • Public Relations
  • Communications
  • Situation Monitoring
  • Online Track Record Management