Being on the front lines of organization in 2021, we kept in mind that this was a document year for both development and death. We have seen brand names lose it all and also we have actually seen others lean right into the hype, experiencing substantial development as well as unrivaled success. Paradoxically enough, they all had something alike, attention. Some had it, others didn’t. It was evident to tell that realized that Employing a Public Relations Agency would be the course onward online reputation management images.

With 2022 upon us, Abram Lincoln’s well-known quote, “What kills a skunk is the attention it offers itself,” could not be truer. A brand-new chance is below for all services and brand names to take control of their public assumption, to mold the means they match this new year. Yet starting this path by yourself can be discouraging. We are right here to clear the air and provide you all the devices as well as tips you need to work with the most effective public relations firm for your brand in 2022.

What do PR companies really do?

To start, allow’s establish an usual understanding of what public relations firms really do, what solutions they supply, as well as just how much it could cost to get those services. From there we will certainly after that be able to outline what you need to do to hire the best public relations firm for your brand name.

As a whole, PR companies collaborate with both expanding as well as developed brand names to mold and mildew public assumption concerning a particular offering, solution, or organization. Normally this is done by crafting special messaging as well as utilizing connections to pitch that message to the media in hopes that it will certainly be one-of-a-kind enough to be included.

The more special as well as impactful your story, the more likely it will certainly be grabbed and also released. At Otter, our team of press agents as well as authors function straight with our brands to locate the perfect particular niche and classification for their stories. They after that compose skillfully crafted pitches, and also supply those pitches to only the most impactful and also specific publications. This can include magazines, newspapers, radio, TV, podcasts, on the internet magazines, and also more.

What type of solutions can you receive from a PR company?

This general overview for the feature of public relations companies can consist of a range of different solutions that utilize the exact same kind of tools and staff to perform various offerings over numerous various networks. These offerings can include Media Relations, Track Record Management, Situation Administration, Copywriting, Media Training, as well as even some Digital Advertising solutions.

Media Relations

The basic outline as well as process described earlier of crafting unique as well as powerful tales and also pitching them to numerous media sources are referred to as media relations. Effective media relationships projects can take place in a wide variety of various styles yet pivot wholly on the top quality of pitch that is supplied to media sources.

Often your press agent will make use of individual connections with publications to get your tale around. Journalists and magazines can likewise utilize industry-specific platforms to request tales that could be a perfect fit for your brand or particular niche. Your press agent would certainly monitor these requests very closely to give the right chance. Getting your story released in this fashion is known as made media.

If for any kind of reason, you are experiencing problem getting your story grabbed naturally using earned media, there are also possibilities for your tale to be released making use of paid media. Many online publications offer contributor-based or guest-written post areas that can be acquired for publication. In our globe, this is an excellent source, but we constantly intend to ensure your publicity is made ideally.

Ultimately, you may also have the chance to obtain your story published through possessed media platforms. Numerous firms not only have terrific relationships but also might have created their own publications in order to fill voids in the vast media room to far better serve their customer’s needs. This is the easiest placement of all.

Credibility Management

Since PR companies focus their interest on public assumption, it is an all-natural suitable for companies to provide on-line reputation management services to their customers. Whether your on-line reviews and reputation are outstanding or dull, these sorts of services will aid handle on the internet evaluations, screen for as well as remove unfavorable write-ups, as well as produce back links towards positive possessions. Having a knowledgeable group on your side to handle these processes is a significant advantage to any kind of business or brand and is very {recommended|suggested|advised

Dilemma Management

Another solution that is commonly approved as usual practice among public relations agencies is Crisis Administration and Communications. A reliable group will aid you strategy and plan the excellent feedback to any situation, current or possible, as well as will certainly have the resources to interact and also intervene with the media when required. An additional benefit of employing a PR firm that deals with crisis management is its capacity to repair and also remove undesirable and also unsavory press.

Several companies use plans for active and also possible dilemma situations, and also it is highly recommended that you intend your dilemma action technique well ahead of time to restrict potential damage and also exposure. Take a look at the strategies that Otter has to offer now!


Possibly one of the most significant advantages of dealing with any public relations company is their accessibility to seasoned, specialist authors. All of us know the battles of needing to compose your very own material. So if you want it done promptly, efficiently, and also effectively, leave it to the pros.

Not every company provides full copywriting services, yet the very best will concentrate on ghostwriting books, short articles, contributor items, and even blogs. The best part is, a lot of these authors are extensively learnt best search engine optimization composing practices and also as soon as their short articles are released, they will keep appearing over and over again in on the internet look for potential customers and also fans.

Media Training

Interfacing with the media is challenging. While the majority of interviews appear straightforward and straightforward to the audience, the fact is that it took a great deal of action behind the scenes to make that feasible. It is important that your brand is well represented in the media and in some cases that duty can fall entirely on your shoulders.

A terrific public relations company will certainly supply the best resources and media training for you to be successful in every meeting. You will certainly discover exactly how to prepare, predict concerns, prevent typical catches, and also focus on providing the vital messages vital to your brand name’s success.

Digital Marketing

In our experience, we have actually discovered that the most reliable public relations projects are accompanied by details and also targeted digital advertising services. These particular niche services can include website layout, search engine optimization, social media outreach, blog writing, and e-mail advertising. When made use of with the ideal advertising and marketing channels, public relations projects obtain the additional sources they require to prosper and hold by making them available to larger audiences.

How much does it all expense?

We tell our customers and also associates that public relations is one of those solutions in which you genuinely get what you pay for. Some firms might need a retainer, some might be month-to-month, and also some might be piece-meal. In all, we have spoken with clients who have actually paid thousands and also thousands per month, obtaining no outcomes time and time again from other companies. So what you genuinely require to be looking for is established month-to-month pricing with guaranteed outcomes.

While we can not always tell you what our rivals are performing in regards to pricing, we know that with Otter PR, you can anticipate a complimentary assessment as well as to pay anywhere in between $1,400 to $5,000 each month to obtain a guaranteed one to 3 positionings in top-tier or particular niche magazines each month. Now that is Results-Driven PR!


Otter PR is a Florida-based public relations firm started by Scott Bartnick and Jay Feldman in very early 2019. The company is headquartered in St. Petersburg, FL with an added office situated in Orlando, FL. Since the firm’s beginning, Otter public relations has ended up being globally renowned for its focus on offering useful media coverage for brands, business, and also specific thought leaders seeking to acquire a competitive edge in modern media fields including digital advertising and marketing, TELEVISION, podcast, and also communications.

Otter PR concentrates on brand monitoring, developing media outreach programs, creating media method, social confirmation, and also various other advertising and marketing solutions Because its creation, the firm has actually gotten recognition for its defined marketing packages and guaranteed positioning insurance coverage to assist their customers obtain grip in a measurable and also foreseeable way.

Otter public relations has been acknowledged by a few of the most distinguished international outlets for their media insurance coverage and also marketing value, consisting of Forbes, Newsweek, The New York Times, and Business Owner Magazine. The firm has actually also been included in numerous media electrical outlets including Yahoo!, Sunlight News Online, LA Weekly, LA Progressive, Haute Living, Influencive, as well as several others.

Otter public relations was established in 2019 throughout the initial beginning of the worldwide COVID-19 pandemic with the purpose to create a one-stop platform that offers much-needed media protection to brand names, business, and electronic influencers.

Since that time, the business’s two co-founders, Bartnick and also Feldman, have worked to build a large group of market specialists, veteran press agents, as well as accomplished reporters who have the ability to deal with the demands of the ever-evolving PR market.

Their team’s collective experience enables Otter public relations to use each of its clients specified marketing packages that consist of media protection for news release, journalistic posts, along with meetings for podcasts, radio, and tv programs.

Otter PR has actually built close expert relationships with media outlets like The New York Times, Yahoo, USA Today, and loads extra, which it leverages to assist their customers acquire beneficial and also predictable media coverage. With this one-of-a-kind approach, Otter PR has taken place to end up being a leading advertising agency in the United States to assist customers in producing, preserving, as well as safeguarding their brand’s picture and credibility.

Otter public relations has actually assisted hundreds of clients from small company start-up endeavors to several of the world’s leading Ton of money 500 companies with their public relations experience, aiding clients obtain considerable traction in their particular fields. Some of their customers have included Mobilo, BestMap, Deep Guard, EDM Maniac, Jacket Coast Cosmetics, Armoured One, Ecalls, Hero Instructor, Bitcoin Of America, Patient Partner, Boomers, among others.

Products and also solutions.

Otter public relations works by offering clients a transparent pricing design that is created to satisfy all the communications requirements of each specific customer– Essential, Specialist, and Exec. Each of these plans uses a huge range of solutions that include the complying with services:

  • Public Relations
  • Communications
  • Situation Administration
  • Online Credibility Management