Being on the front lines of company in 2021, we kept in mind that this was a document year for both development and also death. We have actually seen brands lose it all and we have actually seen others lean right into the hype, experiencing massive growth as well as unparalleled success. Ironically sufficient, they all had something in common, attention. Some had it, others really did not. It was apparent to tell who recognized that Working with a Public Relations Agency would certainly be the path ahead online corporate reputation management.

With 2022 upon us, Abram Lincoln’s renowned quote, “What eliminates a skunk is the attention it offers itself,” could not be more accurate. A brand-new opportunity is right here for all businesses and also brand names to take control of their public understanding, to mold the way they suit this brand-new year. Yet beginning this course on your own can be intimidating. We are here to clear the air as well as provide you all the devices and suggestions you require to work with the best PR company for your brand in 2022.

What do PR companies in fact do?

To begin, allow’s develop a common understanding of what public relations companies in fact do, what solutions they offer, and how much it might set you back to obtain those solutions. From there we will certainly after that be able to detail what you need to do to employ the best public relations firm for your brand name.

As a whole, public relations agencies deal with both growing and developed brand names to mold and mildew public assumption about a particular offering, service, or company. Generally this is done by crafting distinct messaging and also making use of links to pitch that message to the media in hopes that it will be distinct adequate to be featured.

The even more distinct and also impactful your tale, the most likely it will be gotten and published. At Otter, our group of publicists and writers function directly with our brands to locate the perfect particular niche and group for their stories. They after that write skillfully crafted pitches, as well as provide those pitches to just one of the most impactful as well as specific publications. This might consist of magazines, newspapers, radio, TELEVISION, podcasts, on the internet publications, and more.

What kind of services can you receive from a public relations firm?

This basic outline for the function of public relations firms can include a selection of different solutions that utilize the same sort of tools as well as staff to accomplish different offerings over several different networks. These offerings can consist of Media Relations, Credibility Management, Situation Administration, Copywriting, Media Training, and also even some Digital Advertising services.

Media Relations

The general rundown and also process described earlier of crafting special and powerful tales and pitching them to various media sources are referred to as media connections. Successful media connections projects can occur in a plethora of various styles yet pivot wholly on the quality of pitch that is provided to media resources.

Often your publicist will utilize individual connections with publications to obtain your tale around. Reporters and publications can also make use of industry-specific systems to request tales that may be an ideal suitable for your brand or specific niche. Your publicist would certainly keep an eye on these requests carefully to offer the ideal opportunity. Obtaining your story published in this fashion is known as earned media.

If for any type of reason, you are experiencing trouble obtaining your tale grabbed naturally using earned media, there are also opportunities for your tale to be published utilizing paid media. Lots of on the internet magazines supply contributor-based or guest-written article spaces that can be acquired for publication. In our globe, this is a wonderful source, but we constantly intend to see to it your promotion is earned when possible.

Ultimately, you may also have the opportunity to obtain your story released via possessed media systems. Numerous firms not only have great partnerships but likewise might have developed their very own publications in order to load voids in the substantial media room to much better offer their client’s demands. This is the easiest placement of all.

Track record Administration

Since PR firms focus their attention on public understanding, it is an all-natural suitable for firms to offer on-line track record administration solutions to their customers. Whether your online evaluations and credibility are outstanding or uninspired, these types of services will assist handle on the internet evaluations, monitor for and also eliminate negative posts, as well as produce backlinks towards positive properties. Having a skilled group on your side to handle these processes is a significant benefit to any company or brand and also is very {recommended|suggested|advised

Dilemma Management

An additional service that is widely approved as common method among PR agencies is Crisis Administration as well as Communications. An effective team will certainly aid you strategy as well as plan the ideal feedback to any type of situation, current or prospective, as well as will have the sources to connect as well as intervene with the media when needed. One more benefit of working with a public relations agency that deals with crisis monitoring is its capacity to repair and eliminate unwanted and also unsavory press.

Several companies supply prepare for energetic and prospective crisis situations, and also it is extremely suggested that you prepare your crisis feedback technique well ahead of time to limit possible damages and direct exposure. Check out the strategies that Otter has to offer currently!


Potentially one of the biggest benefits of dealing with any kind of public relations company is their access to seasoned, professional authors. All of us know the battles of needing to compose your very own web content. So if you want it done rapidly, efficiently, as well as efficiently, leave it to the pros.

Not every firm offers full copywriting services, however the most effective will certainly concentrate on ghostwriting publications, write-ups, factor pieces, as well as also blog sites. The best part is, a lot of these authors are thoroughly trained in ideal SEO composing techniques and once their write-ups are released, they will certainly maintain turning up over and over again in on the internet look for prospective consumers and followers.

Media Training

Interfacing with the media is difficult. While many meetings seem basic and uncomplicated to the customer, the fact is that it took a lot of activity behind the scenes to make that feasible. It is necessary that your brand name is well stood for in the media and also in some cases that duty can drop totally on your shoulders.

A great PR company will provide the best resources and media training for you to be successful in every meeting. You will discover how to prepare, anticipate questions, prevent usual traps, as well as concentrate on supplying the vital messages essential to your brand name’s success.

Digital Advertising

In our experience, we have actually found that the most efficient PR projects are accompanied by certain as well as targeted digital advertising solutions. These specific niche solutions can consist of site layout, search engine optimization, social networks outreach, blog writing, and also email advertising and marketing. When made use of with the appropriate advertising networks, public relations projects get the added resources they need to prosper as well as take hold by making them offered to larger audiences.

How much does it all price?

We tell our clients and also colleagues that public relations is one of those services in which you really get what you pay for. Some firms might call for a retainer, some might be month-to-month, as well as some may be piece-meal. In all, we have actually spoken with customers that have paid thousands and also thousands monthly, obtaining no outcomes over and over again from various other firms. So what you truly require to be searching for is established regular monthly prices with guaranteed outcomes.

While we can not always tell you what our competitors are carrying out in terms of prices, we understand that with Otter public relations, you can anticipate a cost-free appointment and to pay anywhere between $1,400 to $5,000 each month to get an assured one to 3 placements in top-tier or particular niche magazines each month. Now that is Results-Driven public relations!


Otter PR is a Florida-based public relations firm founded by Scott Bartnick and Jay Feldman in very early 2019. The company is headquartered in St. Petersburg, FL with an added office situated in Orlando, FL. Since the company’s beginning, Otter PR has actually ended up being internationally renowned for its concentrate on providing useful media protection for brands, business, and private idea leaders looking to obtain a competitive edge in modern-day media fields including electronic marketing, TV, podcast, and interactions.

Otter public relations concentrates on brand name monitoring, creating media outreach programs, developing media strategy, social verification, and also other advertising and marketing services Since its beginning, the company has actually gotten acknowledgment for its defined advertising and marketing plans and also assured placement protection to assist their customers get traction in a measurable and predictable manner.

Otter public relations has been recognized by several of the most prominent worldwide outlets for their media coverage as well as advertising worth, consisting of Forbes, Newsweek, The New York City Times, and Business Owner Publication. The company has actually additionally been included in several media electrical outlets including Yahoo!, Sunlight Information Online, LA Weekly, LA Progressive, Haute Living, Influencive, as well as many others.

Otter public relations was developed in 2019 during the preliminary beginning of the globally COVID-19 pandemic with the aim to produce a one-stop platform that supplies much-needed media coverage to brand names, ventures, and digital influencers.

Since that time, the business’s two co-founders, Bartnick as well as Feldman, have actually worked to develop a large group of industry specialists, expert press agents, and established reporters that are able to cater to the requirements of the ever-evolving PR market.

Their group’s collective experience allows Otter public relations to provide each of its clients defined advertising packages that consist of media insurance coverage for press releases, journalistic write-ups, in addition to interviews for podcasts, radio, and also tv programs.

Otter PR has built close professional partnerships with media outlets like The New york city Times, Yahoo, United States Today, and loads much more, which it leverages to assist their clients acquire beneficial as well as predictable media coverage. With this one-of-a-kind technique, Otter public relations has actually gone on to become a leading marketing company in the United States to help clients in producing, maintaining, as well as securing their brand name’s photo as well as credibility.

Otter PR has actually helped numerous customers from small company start-up endeavors to a few of the world’s leading Fortune 500 companies with their public connections proficiency, aiding clients obtain considerable grip in their corresponding fields. A few of their clients have consisted of Mobilo, BestMap, Deep Sentinel, EDM Lunatic, Jacket Coast Cosmetics, Armoured One, Ecalls, Hero Fitness Instructor, Bitcoin Of America, Person Companion, Boomers, among others.

Products as well as solutions.

Otter public relations functions by offering customers a clear pricing version that is designed to accommodate all the communications requirements of each details client– Essential, Expert, as well as Executive. Each of these plans provides a large series of solutions which include the following solutions:

  • Public Relations
  • Communications
  • Dilemma Monitoring
  • Online Online Reputation Management