Getting on the front lines of business in 2021, we kept in mind that this was a document year for both development as well as demise. We have seen brands lose it all and also we have seen others lean right into the hype, experiencing huge growth as well as unparalleled success. Paradoxically enough, they all had something in common, attention. Some had it, others didn’t. It was obvious to tell who recognized that Hiring a PR Firm would be the course onward is managing your online reputation necessary.

With 2022 upon us, Abram Lincoln’s popular quote, “What kills a skunk is the publicity it offers itself,” can not be more accurate. A brand-new chance is below for all companies as well as brands to take control of their public perception, to mold and mildew the way they fit into this new year. But starting this path on your own can be daunting. We are right here to clear the air and provide you all the tools as well as tips you need to hire the best PR company for your brand name in 2022.

What do public relations companies really do?

To begin, let’s establish an usual understanding of what PR companies in fact do, what services they offer, as well as just how much it may cost to get those services. From there we will certainly then be able to detail what you require to do to employ the best public relations firm for your brand name.

As a whole, PR companies work with both expanding and also developed brands to mold and mildew public perception about a certain offering, solution, or business. Normally this is done by crafting one-of-a-kind messaging as well as making use of connections to pitch that message to the media in hopes that it will be unique adequate to be included.

The even more one-of-a-kind and impactful your story, the most likely it will be picked up and released. At Otter, our group of publicists as well as authors work straight with our brand names to find the perfect specific niche and category for their tales. They then create expertly crafted pitches, and also provide those pitches to just the most impactful as well as certain publications. This might include magazines, papers, radio, TELEVISION, podcasts, online publications, and much more.

What sort of solutions can you obtain from a public relations company?

This general synopsis for the function of public relations firms can include a range of different services that make use of the same kind of devices as well as staff to accomplish different offerings over a number of various channels. These offerings can consist of Media Relations, Reputation Monitoring, Situation Monitoring, Copywriting, Media Training, and also some Digital Advertising services.

Media Relations

The basic synopsis and procedure explained earlier of crafting one-of-a-kind and also powerful tales and pitching them to various media sources are known as media relations. Successful media relations campaigns can occur in a wide range of different fashions but pivot completely on the quality of pitch that is provided to media resources.

Sometimes your press agent will utilize individual connections with magazines to get your tale around. Journalists and also magazines can likewise utilize industry-specific platforms to demand tales that could be a best suitable for your brand name or niche. Your press agent would certainly check these requests closely to offer the ideal opportunity. Getting your story released thus is known as earned media.

If for any type of factor, you are experiencing problem getting your story grabbed naturally using earned media, there are additionally possibilities for your story to be released utilizing paid media. Numerous on the internet magazines offer contributor-based or guest-written short article spaces that can be bought for publication. In our globe, this is a great source, yet we always intend to ensure your publicity is earned ideally.

Lastly, you might likewise have the opportunity to obtain your tale released via owned media platforms. Several companies not just have great partnerships yet likewise might have developed their own magazines in order to fill up voids in the large media space to far better serve their customer’s needs. This is the simplest placement of all.

Reputation Administration

Due to the fact that PR firms focus their interest on public understanding, it is an all-natural suitable for firms to offer on-line reputation management services to their customers. Whether your on the internet reviews and also track record are stellar or dull, these sorts of solutions will aid manage on the internet testimonials, monitor for and also eliminate unfavorable articles, and also produce back links towards favorable assets. Having an experienced group in your corner to take care of these procedures is a significant advantage to any kind of organization or brand name and is very {recommended|suggested|advised

Crisis Administration

Another solution that is commonly accepted as typical practice among PR companies is Dilemma Management as well as Communications. A reliable group will certainly assist you plan and also plan the ideal response to any situation, present or potential, as well as will certainly have the sources to connect and also intervene with the media when needed. An additional benefit of hiring a PR company that handles crisis monitoring is its capacity to repair and also remove undesirable as well as unpleasant press.

Several agencies provide plans for active as well as potential dilemma scenarios, and also it is highly recommended that you intend your dilemma response approach well ahead of time to limit potential damages and direct exposure. Have a look at the strategies that Otter has to provide currently!


Perhaps among the biggest benefits of working with any public relations company is their accessibility to skilled, expert authors. All of us know the battles of having to write your very own web content. So if you desire it done quickly, successfully, as well as properly, leave it to the pros.

Not every company supplies complete copywriting solutions, yet the best will focus on ghostwriting publications, articles, factor pieces, and even blog sites. The very best part is, the majority of these authors are thoroughly trained in finest SEO writing methods as well as as soon as their write-ups are published, they will certainly keep appearing time and time again in online look for potential clients and fans.

Media Training

Interfacing with the media is hard. While most interviews appear basic as well as simple to the customer, the reality is that it took a great deal of action behind the scenes to make that feasible. It is essential that your brand is well represented in the media and sometimes that obligation can fall entirely on your shoulders.

A wonderful PR agency will offer the right sources and media training for you to be effective in every interview. You will discover just how to prepare, predict questions, prevent usual traps, as well as concentrate on providing the crucial messages essential to your brand name’s success.

Digital Advertising

In our experience, we have found that one of the most effective public relations projects are accompanied by details and targeted electronic marketing solutions. These specific niche solutions can include site design, seo, social networks outreach, blog writing, and also email marketing. When used with the proper advertising channels, public relations campaigns get the added sources they require to grow and also hold by making them available to bigger audiences.

How much does it all price?

We tell our clients and associates that public relations is one of those services in which you absolutely get what you spend for. Some firms might call for a retainer, some may be monthly, as well as some might be piece-meal. In all, we have spoken with customers that have actually paid thousands as well as thousands each month, obtaining no results time and time again from other companies. So what you really require to be looking for is established month-to-month rates with assured outcomes.

While we can’t constantly tell you what our competitors are doing in terms of rates, we know that with Otter public relations, you can expect a free consultation and also to pay anywhere between $1,400 to $5,000 per month to get an assured one to three positionings in top-tier or niche magazines monthly. Since is Results-Driven PR!


Otter Public Relations is a Florida-based PR firm founded by Scott Bartnick as well as Jay Feldman in early 2019. The company is headquartered in St. Petersburg, FL with an extra office situated in Orlando, FL. Since the company’s starting, Otter PR has ended up being worldwide renowned for its focus on giving valuable media coverage for brands, companies, as well as private idea leaders aiming to acquire a competitive edge in contemporary media areas consisting of electronic advertising, TELEVISION, podcast, and also communications.

Otter PR focuses on brand name monitoring, producing media outreach programs, developing media approach, social verification, and various other advertising and marketing solutions Since its beginning, the business has actually gained recognition for its defined advertising bundles and assured positioning insurance coverage to aid their clients obtain grip in a measurable and foreseeable fashion.

Otter PR has been recognized by some of one of the most prominent international electrical outlets for their media protection and advertising and marketing value, consisting of Forbes, Newsweek, The New York Times, and also Business Owner Magazine. The business has actually additionally been featured in numerous media outlets consisting of Yahoo!, Sun Information Online, LA Weekly, LA Progressive, Haute Living, Influencive, and many others.

Otter PR was developed in 2019 throughout the first beginning of the worldwide COVID-19 pandemic with the purpose to develop a one-stop platform that supplies much-needed media insurance coverage to brand names, ventures, and electronic influencers.

Since that time, the firm’s 2 founders, Bartnick and Feldman, have worked to develop a large group of sector experts, veteran press agents, and also established reporters who have the ability to satisfy the requirements of the ever-evolving public relations market.

Their group’s cumulative experience allows Otter PR to supply each of its clients defined marketing bundles that consist of media protection for press releases, journalistic write-ups, along with meetings for podcasts, radio, and also television shows.

Otter public relations has actually developed close expert relationships with media electrical outlets like The New york city Times, Yahoo, U.S.A. Today, and also lots extra, which it leverages to help their customers achieve useful as well as predictable media coverage. With this distinct approach, Otter public relations has actually taken place to end up being a leading marketing firm in the United States to assist clients in producing, maintaining, as well as shielding their brand name’s image as well as online reputation.

Otter public relations has actually aided hundreds of clients from small company start-up endeavors to a few of the world’s leading Lot of money 500 firms with their public relationships expertise, helping clients get substantial grip in their respective fields. Some of their customers have included Mobilo, BestMap, Deep Guard, EDM Lunatic, Jacket Shore Cosmetics, Armoured One, Ecalls, Hero Instructor, Bitcoin Of America, Patient Companion, Boomers, to name a few.

Products as well as solutions.

Otter public relations functions by providing clients a clear pricing model that is made to satisfy all the interactions demands of each particular client– Crucial, Professional, and also Exec. Each of these bundles uses a substantial series of solutions which include the adhering to solutions:

  • Public Relations
  • Communications
  • Crisis Monitoring
  • Online Credibility Administration